Dowling Duncan US Bank Note Concept
Interesting concepts on a redesigning the Dollar bill. Although very well done, I’m not convinced it “feels” like money.
Being a Brit, jaunts to the States have always led to a certain level of confusion when handling their notes – especially after a few ales in the Lower East Side – thanks to their uniformed size and colour… it’s surely a consideration that UK/US agency Dowling Duncan has considered, as their entry for the Dollar ReDe$ign Project embraces the sort of strong note definition that even our most bleary of beer goggles could identify easily. Bright and bold colours, a crisp, contemporary type treatment and brilliant images that are so evocative of American history and culture, Dowling Duncan’s redesign is sophisticated, powerful and so very fit for purpose…
- Dowling Duncan US Bank Note Concept
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