Dowling Duncan US Bank Note Concept
Interesting concepts on a redesigning the Dollar bill. Although very well done, I’m not convinced it “feels” like money.
Being a Brit, jaunts to the States have always led to a certain level of confusion when handling their notes – especially after a few ales in the Lower East Side – thanks to their uniformed size and colour… it’s surely a consideration that UK/US agency Dowling Duncan has considered, as their entry for the Dollar ReDe$ign Project embraces the sort of strong note definition that even our most bleary of beer goggles could identify easily. Bright and bold colours, a crisp, contemporary type treatment and brilliant images that are so evocative of American history and culture, Dowling Duncan’s redesign is sophisticated, powerful and so very fit for purpose…
READ MORE (at The Import)
tagged: Inspiration / Links